大浪淘沙,通过十年发展,DVR产业历练出一批优秀民族企业。DVR的产业格局跟前端设备厂商的格局不同。
以摄像机为主的前端厂商,他们的特点是机会多;二是国内和国外两个产品阵营。国外以松下、索尼、三星安防占有一定优势和份额,国内群雄逐鹿,没有核心的品牌。
DVR产业格局则不同,主要以民族品牌在高中低端占绝对份额,国内企业刚开始的门槛不高,通过十年的全方位竞争,剩下的企业称得上真正的品牌龙头企业。
这不只是企业产品的体现,更是一种综合能力,包括了生产、技术、服务、影响力等。在国内外凸显出自己的品牌,金字塔逐步形成,市场的份额也越来越聚焦了。
不管是从模拟到数字,还是从PC到嵌入式,这其中都是有划时代的技术革新,但是DVR产品不存在核心的技术壁垒,优秀的DVR厂商可以脱颖而出,形成今天的格局,关键在于企业的内功,它是由几个因素促成:
第一以多年视频压缩处理技术的积累,做得更加出色,更好地满足用户需求,在细节处理上更加完美。
第二,不只是简单能做产品,同时在品质和生产控制方面,要视企业对产品品质的重视程度,是否能以高品质保证品牌形象。第三是产品如何去推广以及如何为用户所使用,这是销售和服务的问题。
这其中的服务附加值问题,大家都能够想到,但是不一定能够做好的。正是基于这三点才会形成几个核心领导品牌。
下一步,监控录像存储设备形态会如何改变,何去何从?这将取决于DVR技术改变,它将会推动新产品形态的出现。
只有把握住了DVR的发展就相当于把握住了安防监控发展的脉搏。不管下一步往IP方向发展,还是较长时间内DVR存在,编***技术永远是数字视频的核心技术。
Dailangtao, through ten years of development, DVR industry has trained a number of outstanding national enterprises. DVR's industrial structure is different from that of the front-end device manufacturers.
Camera - based front-end manufacturers, their characteristics are more opportunities; Second, domestic and foreign products camp. Foreign countries with panasonic, SONY, samsung security has a certain advantage and share, domestic groups of the buck, there is no core brand.
DVR industry pattern is different, mainly in national brand in the high school low-end of the absolute, the threshold is not high, the beginning of the domestic enterprise through a decade of all-round competition, the rest of the enterprise be called real brand leading enterprises.
It is not only the embodiment of enterprise products, but also a comprehensive capability, including production, technology, service and influence. Highlighting their own brands at home and abroad, pyramid gradually formed, market share is also increasingly focused.
No matter from analog to digital, or from the PC to the embedded, which is a landmark of technical innovation, but DVR products there is no core technical barriers, excellent DVR manufacturers can stand out, formed into a pattern of today, is the key to the internal work of the enterprise, it is caused by several factors:
First, video compression processing technology has been accumulated for many years, which makes video more outstanding, better satisfies users' needs, and more perfect in details processing.
Second, it is not only easy to make products, but also in terms of quality and production control, depending on the degree to which enterprises attach importance to product quality, whether the brand image can be guaranteed with high quality. The third is how to promote the product and how to use it for users, which is the problem of sales and service.
We can all think about the added value of services, but we can't do it well. It is based on these three points that several core leading brands will be formed.
Next, how will the shape of the surveillance video storage device change and where will it go? This will depend on a change in DVR technology, which will drive the emergence of new product forms.
Only by grasping the development of DVR can we grasp the pulse of security monitoring. Regardless of the next step towards IP or the existence of DVR for a long time, the technology of compiling *** is always the core technology of digital video.